Predictable Campaign

The Predictable Campaign started as a supplementary advertising campaign to Quext’s traditional evergreen marketing tactics. The campaign was designed with the sole purpose of converting potential customers who had previously been exposed to the brand. In essence, the messaging and visuals were meant to showcase the predictable nature of Quext’s technology in the unpredictable setting of apartment buildings.

The campaign evolved through 3 different iterations over a 1.5 year period consisting of deliverables for Preroll video, OTT, CTV, Native, Display, Vertical Social Media, and Web.

Contribution: Directing, Creative Direction, Script Writing, Copywriting